Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title eResearch: New dogs, old tricks?
Author Hennebry, P., Barlow, S.
Year 2001
Access date 06.12.2004
Abstract This paper takes a critical look at the explosion of online research activity. Of particular interest is the extent to which the Internet-based research models currently gaining sway could undermine the market research industry’s heritage. At risk are the substantial improvements that have been made in the understanding not just of consumers’ behaviour but also of their attitudes. The paper argues that developing Internet markets have the potential to learn from current trends and could enter the adoption curve at a more mature and informed stage. However, research agencies must become more reflective of the future effects of current trends and of the problems currently being encountered.
Access/Direct link Homepage - conference (abstract)
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography - 2001 (57)

Page:
  • 1
  • 2
Page:
  • 1
  • 2